Blogging as a business model. How it can benefit your online business and drive tons of traffic to an already existing website. It really doesn't matter what kind of business model you have chosen, attaching a blog to it will in a very short period time increase your exposure, and help you climb that ladder of search results.
So what is blogging exactly? Well, in the beginning it was more of a personal online journal, where you jotted down your thoughts. But over the past couple of years the smart ones have applied this to business applications with tremendous results. I have to be honest, I was very slow on the uptake on this one.
However, since I have been blogging I have a found out a couple things. Firstly it is an addictive pursuit, The other thing that I find so attractive about blogs, is the search engines love affair with them, and when you post regularly, at least every couple days or so, the search engines spider you often.
What a pleasant surprise to check your stats and see that Google is coming to your blog not once, but 3 times a day. By linking that to your regular website it gives additional links and gives you a business format for writing about your business niche. It opens up doors that simply weren't there before, opening up a door to better connect with people in your niche. There is only benefit after benefit with blogging.
Web 2.0 and blogging is the best way to explain it. Everything about blogs are in fact web 2.0 and what that means is the interactivity blogs offer you via available plugins. There are more options available that make it Web 2.0 compliant. Web 2.0 is basically interactivity, its about social connection with people and social platform. It's like Article Marketing on steroids.
I knew nothing really about blogging and when I began to get more and more emails about blogging, it was high time I got the straight scoop on just how it could best benefit us in our day to day efforts for building a business.
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